Search Engine Optimization
Search engine optimization is constructing a web site so that a search that may return millions of results has your page in the first ten results. Since most searchers will not look past the first ten results, its important to be in the first ten. Search engine optimization is your chance to be in the top ten.Select Target Keywords or Phrases
The first step in search engine optimization is to ask what word or words will people use find pages on your site - for example, a site devoted to religious music? Your ambition is that anytime someone searches for "religious music" you want your page to be in the top ten results. Then "religious music" is your target keyword phrase for that page.Let's also imagine that you also have pages devoted specifically to gospel music, spirituals, jewish music, islamic music and buddhist music. Each of these pages will have different target keywords that reflect that page's content.
Finding Keywords
Various web sites such as Google's Adwords site and Overture are a good way to get started.Position Your Keywords
Place keywords prominently on your web pages. The page's title tag is most important and often missed. Each page's title should be short, descriptive and keyword-focused. Repeat the title in your page headline and, if possible, have the keywords appear in the first few paragraphs of your web page.Spiders will usually only take the first 200-300 words on a page. Use CSS (Cascading Style Sheets) to make sure your keyword-containing text is first in the actual HTML file. Otherwise, the spider may give up before it gets to it.
