Web Site Check List

• Does each page on your site have a unique title that appears in the title bar?
• Do the page titles contain important keywords showing that page's content (Don't use your company name in the title unless it's a household word)?
• Does each page have a meta "description" tag? Search Engines use this to describe you in the search engine results.
• Does each link work?
• Does each page have a way to get back to the home page?
• Is navigation consistent on every page?
• Does each page have links to all the other pages?
• Does your site have a consistent design and color scheme?
• Do all pages fit on your screen?
• Is the text free of spelling and grammatical errors?
• Does each page show when it was last revised, modified or updated?
• Does each page have contact information?
• Do all pages load in less than 10 seconds?
• Is there an "entry" page? This is not usually a good sign.

All questions but the last should be a yes. If you have many "nos," you should consider a site revision.

Site Visibility

Search for your web site address in Google to make certain they have that indexed your site.

Using your best knowledge of something you provide that your customers would be looking for (example: "red lightweight widgets") do a search using Google, Yahoo, MSN, and AskJeeves. Put the term in the search box including surrounding quotes so that they will retrieve the exact term. See where your web site appears (First 10 is excellent, top 5 is outstanding).

This is a pretty cursory look at visibility but, if you can't find your site your customers can't either!